CURRENT ROLES AND RESPONSIBILITIES
Serve as lead on products, collaborating with internal and external cross-functional teams, as well as stakeholders to identify and prioritize functionality needed for the success of a product or system, providing end-to-end User Experience Solutions
Oversee a team of Experience (UX) and Product Designers across different geographies, overseeing their career development, skill enhancement, workload and quality of their deliverables
Architect and evangelize the digital process company wide
Education
Northwestern University - Kellogg School of Management -- June 2023
MBA, Finance & Marketing
University of California, Irvine -- March 2015
B.S. Informatics, Specialization in Human Computer Interaction
EXPERIENCE
21 Grams - Real Chemistry, New York City, NY (Remote)
Director, Experience Design
October 2022- Present
Develop and execute comprehensive digital product strategies for a diverse portfolio of 9 distinct brands, managing relationships with key clients such as Genentech, Janssen Pharmaceutical, Sanofi Genzyme, and Shield Pharmaceuticals
Lead the Digital Experience discipline for the Genentech Portfolio, comprising of 7 UX/UI designers
Lead and mentor a team of 5 experience designers across different geographies, overseeing their career development, skill enhancement, workload and quality of their deliverables
Architect and supervise the product design development process, championing collaborative agile methodologies within cross-functional teams to optimize efficiency and innovation.
Provide scope, timing estimates, and resourcing
Collaborate with account executives, creative leads and other decision makers to foster alignment across different partners, ensuring quality products delivered within scope
Utilize insights to frame problems and define design approaches in collaboration with the product design team, addressing customer needs effectively
Led early product definition by facilitating discovery sessions with partners across 15+ disciplines to identify customer pain points and opportunities.
Guide design team through providing strategic insights for an integrated user journey, outlining actionable project plans
Owned product strategy based on the customer journey and opportunities
Lead product requirements gathering and prioritization grooming
Present and deliver user experience strategy, solutions and designs to internal and external stakeholders within the timeline
Cultivate and disseminate thought leadership around new and emerging technology and digital spaces
Foote, Cone & Belding Chicago, Chicago, IL
Associate Director, User Experience
October 2021- October 2022
Manage the comprehensive product strategy, design, and execution for digital projects within FCB’s Healthcare portfolio, overseeing 12+ brands and 16+ digital properties, including prominent clients such as Allergan, Janssen Pharmaceutical, and Sanofi Genzyme.
Lead UX efforts for clients such as Cox Communications and Aldi, ensuring alignment with strategic objectives and optimal user experiences.
Manage a team of UX designers, guiding their work and professional growth.
Coordinate with account executives, SEO partners, creative leads, and developers to guarantee the delivery of high-quality products within defined scopes and timelines.
Provide scope, timing estimates, and resource allocation for Healthcare portfolio products.
Lead brainstorming sessions with cross-functional teams across 15+ disciplines for comprehensive digital strategies.
Engage in planning phases with cross-functional teams, conducting tasks like market research, user research, competitive analysis, and experience assessments.
Spearhead product design and development initiatives, contributing to projects with a cumulative value exceeding 10.2 Billion
Deliver strategic insights for an integrated user journey, along with detailed project plans and functional product requirements.
Advocate and lead user testing to validate strategic plans, encompassing testing plans, scripts, prototypes, qualitative user research, market research, competitive analysis, and experience audits.
Document UX solutions and functional specifications using tools like Axure, Sketch, Invision, and Adobe XD for responsive design.
Present and deliver user experience strategy, solutions, and designs to both internal and external stakeholders within specified timelines.
Foote, Cone & Belding Chicago, Chicago, IL
Senior User Experience Strategist
July 2019 - October 2021
UX Lead on various products for clients including Cox Communications, Allergan and Aldi
Lead brainstorming sessions with Account Managers, Strategists, Analysts and Creatives to create a comprehensive user experience
Provide project scoping and timeline estimates for various projects
Collaborate with cross-functional team members during planning stages. Responsibilities include market research, user research, competitive analysis, audits of current experiences
Provide strategic recommendations for an integrated user journey, as well as project plans for how to accomplish the recommendations
Lead user testing to validate strategic plan, including create testing plans, scripts, prototypes and evaluating results
Document UX solutions and functional specifications for responsive design through wireframes using Axure, Sketch, Invision
Present user experience strategy, solutions and designs to internal and external stakeholders within the timeline
Create and share thought leadership around new and emerging technology and digital spaces
American Medical Association, Chicago, IL
Senior User Experience Architect
September 2017 - June 2019
UX Lead on various products including the $1M system and user interface redesign of the Medical Residency Program Finder (FREIDA), resulting in a 160% increase in users
Gather and translate business and functional requirements into user centric solutions
Partner with product owner to identify functionality of the product, and prioritize and scope for upcoming sprints
Collaborate with cross-functional team members during planning stages. Responsibilities include site map building, requirement creation and versioning, and user flows
Design components using atomic design principles on sketch
Manage User Experience Designers as they create solutions for functionality outlined
Actively participate and negotiate in requirement solutioning sections with stakeholders by using previously learned findings, both quantitative and qualitative research.
Wireframe building by using Axure or Sketch - Document UX solutions and functional specifications for responsive design.
Responsible for all final UX wireframe presentations to stakeholders, through the lens of validated UX findings
Lead developers through requirement gathering and management
Provide needed UX support to cross-functional teammates such as Front End Developers, Engineers, QA, and UAT to ensure high quality products delivered within the deadline
General Assembly, Remote, Remote
UX Design Co-Instructor
May 2018 - November 2018
Co-teach 10 week online course for beginner and intermediate UX Designers on design principles and process
Adapt and deliver instructional content, designing activities for skill building, structuring and facilitating student projects, and recommending resources, tools and additional reading for students
Sears Holding Corporation, Chicago, IL
User Experience Architect
July 2015 - September 2017
served as Associate User Experience Architect (2015-2017)
Serve as UX Lead on Member Messaging Program, Rating & Review, and Promotions on both desktop and mobile platforms.
Partner with cross-functional team stakeholders during scoping exercises.
Gather and translate business and functional requirements into user centric solutions
Collaborate with cross-functional team members during planning stages. Responsibilities include personas building, site map building, as well as user centric schematic flow
Hands-on conceptual interactive prototyping for usability studies using Axure
Facilitate variety of quantitative research such as competitive analysis, and best practice studies
Facilitate usability testing effort, including monitoring and analyzing testers' behavior through usertesting.com
Aggregate, analyst and then provide final usability testing assessment.
Actively participate and negotiate in requirement solutioning with stakeholders by using previously learned findings, both quantitative and qualitative research.
Hands-on wireframe building by using Axure - Document UX solutions and functional specifications for both desktop and mobile platforms.
Responsible for all final UX wireframe presentations to stakeholders, through the lens of validated UX findings
Provide needed UX support to cross-functional teammates such as Front End Developers, Engineers, and QA to ensure high quality products delivered within the deadline
Lead online seasonal shopping projects that directly contributed to Sears holiday revenue of $7.1B
Sears Holdings Corporation, Chicago, IL
User Experience Architect Intern
June 2014-September 2014
Participated in solutioning for the Promotions Program for both desktop and mobile
Collaborated with cross-functional team stakeholders during scoping exercises.
Gather and translate business and functional requirements into user centric solutions
Hands-on wireframe building by using Basalmiq - Document UX solutions and functional specifications for both desktop and mobile platforms.
Responsible for all final UX wireframe presentations to stakeholders, through the lens of validated UX findings
Technical Skills
Sketch (and Invision)
Figma
Trymata
Zeplin
Axure
Omnigraffle
Basalmiq
usertesting.com
Verify Testing
Validately.com
Familiar with HTML, Javascript, Python, CSS, Java